This cheerful trade card features a scene of a family at Christmastime. Two children, dressed in their holiday finery, seek the attention of their grandfather while he leisurely reads the newspaper. The little girl holds a sprig of stylized mistletoe above the grandfather\u2019s head, while her brother appears to narrowly avoid his sister\u2019s attempt at receiving a peck on the cheek. The semicircular image is flanked by two classically style heads and vases; one with sprigs of holly and plump berries and the other with colorful flowers.<\/p>\n
This charming holiday image is one of a set, with other cards focusing on scenes from different seasons. A family relaxes around a fireplace in the card for Autumn, while a young couple enjoy a quiet moment together in a meadow in the Spring card. Every scene evokes a sense of familiarity and happiness; viewers can relate to cozy nights spent with loved ones or warm weather days spent frolicking in the sun.<\/p>\n
Of course, the hope was that the viewer would then familiarize themselves with the business being advertised!<\/p>\n
For Brown & Dodge, who retailed boots and shoes, their choice in this trade card was well planned. Two pairs of shoes are clearly pictured: the little girl\u2019s fashionable calf-high boots and the grandfather\u2019s bright red slippers. Such fashion-forward footwear would likely have been available at Brown & Dodge, who were in business for nearly 20 years.<\/p>\n
Whether enticed by jovial scenes or the latest fashions, people were sure to have enjoyed collecting this card from their local store!<\/p>\n","protected":false},"excerpt":{"rendered":"
This cheerful trade card features a scene of a family at Christmastime. Two children, dressed in their holiday finery, seek the attention of their grandfather while he leisurely reads the newspaper. The little girl holds a sprig of stylized mistletoe above the grandfather\u2019s head, while her brother appears to narrowly avoid his sister\u2019s attempt at…<\/p>\n